five CBD | Digital Ad Designs

Marketing CBD and THC products on social platforms like Meta comes with a handful of nuances, legalities, and obstacles that really limit what you can say and show about your product. When launching a digital campaign for five, we had to overcome these same challenges. Providing design direction and copy guidance, I guided the team towards a focus on the feeling and experience of the product—relying on bright, eye-catching graphics and bold type to communicate the potency without explicitly stating the product’s health benefits or ingredients.