TRX | Digital Ad Design

TRX was in need of internal realignment on how they marketed their brand to consumers with the post-COVID boom of gym-alternative workouts. I provided the verbal and visual direction for their “TRX for Everyone” campaign to great broader product appeal, and art directed the production treatment and shot list / photography guidelines to execute on the shoot. The go-to market output is shown in a selection of the digital ads we designed to support their campaign.