AliExpress | Art Direction & Styling

For AliExpress’ holiday photoshoot, we developed a concept that would support their Q4 marketing efforts. Through highly stylized visual assets our goal was to appeal to Gen-Z audiences and encapsulate the vibrance, glitz, and excitement of seasonal gift giving with the many products available through the online marketplace. I was involved from pre-production through post-production, as creative director, art director, and on-set stylist to help achieve our final vision.