SeeCubic | Naming Exploration — Mackenzie Maher

SeeCubic | Product Naming Exploration

As part of a larger branding project, SeeCubic needed to develop a new name for their cutting edge visual display technology that would translate across placements (manufacturers, customers, home and event displays), be scalable for growth, and become synonymous with best-in-class visual tech. Developed naming strategy, process, directions and copy, based on brand/competitor/industry research, stakeholder interviews, etc.

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AliExpress | Art Direction & Styling

SeeCubic | Visual Identity