SeeCubic | Visual Identity System

A decades old brand with cutting-edge visual technology approached us in need of a new visual identity system. Their outdated logo did not speak to the futuristic, multi-dimensional nature of their product or visually distinguish them from competitors in the space. Our goal was to develop a system that did both, while being sustainable for long-term brand growth and recognition. Below is a selection of some the directions I presented as creative director on this project.